Case Study : VACC
VACC (Victorian Automobile Chamber of Commerce), established in 1918, supports the growing number of automobile companies and became “The voice of the retail motor industry”. VACC’s role is to support the automotive industry by lobbying government and have proven they are not afraid to stand up and fight for the rights of small businesses and for safety on our roads. VACC support motorists and their families by campaigning strongly for flexible registration payments and the right for motorists to choose their own repairer after an accident.
Initial Challenge faced by VACC
- No single view of customers
- Lacked visibility of financial customer data outside finance department