FUJIFILM MicroChannel

Case Study: Ruka Wholesale and Distributors

Case Study: Ruka Wholesale and Distributors

Ruka Wholesale and Distributors is an independent, family-owned distributor serving Auckland, Northland and Waikato in New Zealand. The business specialises in serving the FMCG industry, supplying high-quality confectionery, beverages, snacks and grocery items to the route trade, convenience stores, grocers, cafés, universities, independent service stations, corporate retailers and cinemas.

The Wholesale and Distributor required an ERP solution to streamline the business, automate and optimise operations, leverage its growth trajectory, and ensure more efficient and integrated management.

Initial Challenges faced by Ruka Wholesale and Distributors
  • Business growth and expansion were limited by the legacy accounting system, which did not support the requirements and challenges of a growing company
  • Operating as a wholesaler and distributor meant heavy reliance on manual labour and paper-based processes, Ruka was unable to improve business processes to reduce inefficiencies
  • Poor visibility across the organisation impeded operations, particularly for the sales team, which lacked adequate access to crucial information about inventory levels, product appearance, and availability for sale.
success story ruka wholesale and distributors

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